A strong theme is emerging from two consecutive years of Small Business Owner research according to various studies.

Small Business Owners that continued to invest in their business throughout the pandemic, were rewarded with consistent growth, and either met or exceeded their targets.

The biggest increases in investment by small business owners were in new technology (61% in 2022 vs 51% 2021) and marketing (50% vs 41%). Acquiring real assets and moving all or part of the business online were also high up the list.

Considerably more Australian small business owners (55%) achieved or exceeded their revenue targets in 2021 than the previous year (45%). Those who invested in new technology, purchased new assets and increased headcount were most likely to exceed their revenue targets. Thirty per cent outperformed their targets in the last year, up from 25% the previous year.

With many such businesses borrowing to invest, this appears to have contributed to the health of the sector post-COVID.

This may be one of the key reasons Australian small business owners are coming out of two years of the pandemic with a positive outlook and a continued eagerness to invest in their business. With 69% expecting their revenue to grow over the next 12 months, and 83% confident about the future of their business, there’s high optimism for the year ahead.

Those who are anticipating growth say they’ll be investing in their business in 2022 by improving existing products, investing in new technology and spending more on marketing than last year.

Despite the upbeat outlook and strong progress, there are some roadblocks. Many small business owners are still frustrated by the traditional bank borrowing process.

A majority (62%) of small business owners continue to face challenges when trying to secure funding in this way. The slow pace of traditional bank procedures was the main frustration in 2022. With 40% of small business owners turning to the major banks as their first funding option, this suggests many are not fully informed about the alternative faster and more efficient loan options available to them.

To overcome lending challenges, small business owners rely on the advice of accountants, brokers, advisors and traditional banks.

Sixty three per cent of small business owners intend to fund their growth in the coming year through loan facilities such as bank loans, founder investment and credit facilities.

With secured business loans and term loans the most commonly used financial products, this suggests many are yet to understand that unsecured loans are a viable option.

Other challenges have certainly been faced in 2021 and early 2022, including supply chain issues and labour skill shortages. But it seems many businesses have used strategic measures, including further investment, to overcome these.

Small business owners certainly rose to the challenges of the past year, and are displaying the optimism, business savvy and flexibility needed to help them navigate whatever 2022 throws at them.